| 英文摘要 |
In past years, most of Taiwan costal land are used in industry, aquaculture and farming, The recreational activity are increase in some aspects,such as environmental protection, recreational quantity and quality. In past researches are major in satisfacation, perception, demand, experience etc. This article focuss on various of receational activies specialization and environmental preference of costal area, and take the Nanwan costal area of kenting National Park as an example. The survey methods are behavior observation and questionaire in studying area. The results are: (1) Recreational specialization are "1-3 days period", "2-5 persons" and "by cars" take the most part of visitors. (2) The reasons of people come here are scenery beautiful. (3) The recreational experience are "near the nature." (4) Satisfication are affected majorly by shower room, traffic convenience and enough parking area. (5) Environmental preference are "keeping the nature scenery". We can also use carrying capacity and strategic marketing in costal area management. |
