City image is the feature of city development. We present a way on investigate representative landmark of city image. The study divided into five stages. At the first stage, it reveals that the category of historic spot is the most representative landmark.
The second stage indicates that the Chi-Kan tower is the most familiar landmark. then, the conclusion of third stage points out that Hai-Shent temple, Bi-Xi Stele and Wen-Chang Pavilion are the most representation visual symbols of Chi-Can tower. furthermore, results of fourth stage points out that the image in VR form won’t affect the cognition of Chi-Kan tower, and the representative visual shape elements of Chi-Kan tower are trapezoid, color RGB#800000 and perception of warm and heavy. Eventually, in the fifth stage, we build a VR tour guide system and CIS of Chi-Kan tower on the basis of the results we get from stage 1 to 4. We look forward to popularize the visual image design of Tainan city and promote the marketing and image of Tainan
