In recent years, the amount of festival events is greatly enhanced. Among all the festival events, Dajia MaTsu International Festival is the main activity of February to May. However, owing to the limitation of resources, it is not enough to develop tourism only by natural resources and artificial facilities. It is also necessary to inject distinguish cultural dimensions into the festival event and plan some creative activities, so that the government can not only preserve traditional culture but also provide various kinds of activities for leisure.
This study explore how the plan of a festival event is made on the viewpoint of culture and tourism. After documentation reviewing, I choose 8 dimensions as cultural factors, such as local culture development and etc. . The objective of this study is to confer the relations among these dimensions and festival events objectives, also to see if the objectives are achieved.The study acquired the primary data by the tourist questionnaires that the tourists need to participate in this festival event - MaTsu International Festival. The study took random sampling way to sieve samples out, totally 500 questionnaires are distributed and 488 are gathered. I used Pearson Chi-Square Test, T test, One-Way ANOVA and Pearson Correlation to analyze data.
The results of this research are as following:This study reveals that cultural factors has a mild correlation with tourist factors. Differences of tourist cognition are partly reasons of the divergences of cultural factor and tourist factors. Culture and tourism can be the external variables of festival events objective. Differences of tourists’ social economic attributes are not the main reasons which causes the difference of cultural and tourist factors. There is significant correlation between the tourist cognition, tourist social economic attribute and part festival events objectives. There is significant correlation between the tourist cognition and tourist social economic attribute.The result represents that the cultural and tourism dimension can be the estimate factor of making activity objective, but not valid in improving local cultural development or leading the deeper concern of local culture out. Second, on making an activity objective, more efforts should be made to ensure local culture walk into campus. Finally, on global mapping of Chinese religious activities, the better strategy will be rooting in Taiwan and mapping out an overall planning and management in the world.
