Case study company will be focused on Bluetooth company A in Hsinchu Science Park. Company A history and related company profiles will be introduced for background study. Outside environment analysis and inside company capability and resource analysis are based on above analytic tools. The whole company strategies are divided into business and functional levels. Firstly, business level strategy has been defined according to above analysis result. Then, functional level strategy will be conducted and some financial statistics factors will be proposed for result evaluation.