This study, based on the Theory of Planned Behavior (TPB), Cognition Learning Theory and Social Control Theory, is to investigate the factors affecting the pesticide use behavior of the grape farmers. A total of 116 respondents from Cho-Lan Town and Tung-Shih Township were acquired.1. The training of pesticide application for farmer is neither sufficient nor prevalent.
2. A variety of information sources affects farmers’ pesticide use behaviors and attitudes significantly.
3. Referring to Theory of Planned Behavior (TPB) and the theoretical frame, the perceived behavior control, positive use pesticide attitude and subjective norm showed recursive causal relations in the path analyses.
4. Governmental assistance and promotion, farmers educational level, training time, crisis risk cognition, perceived behavior control and pesticide use attitude are all affecting the pesticide use frequencies intermediated by subjective norm.
