With the activity-oriented concept of marketing, the managing departments of the Lion's Head Mountain Scenic Area actively organize and hold kinds of tourist activities recently, expecting to satisfy the needs of visitors and raise the tourist satisfaction. According to the viewpoints of recreational behavior, tourists with different characteristics would prefer different kinds of outdoor activities. When the personal recreation-activity preference drives a tourist’s intention of recreation to become real tourist behaviors, it could also effect on the tourist’s satisfaction. Therefore, when understanding the distinct characteristics of the visitors, the divergent recreation-activity preference of them, and their satisfaction of the recreation, along with the interactive relative relationships of the three elements, the managing departments of a scenic area could develop suitable activities and offer proper services, diversifying the resource exploitation, and then raising the willing of customers’ visiting.
