:::

臺灣鄉土書目資料庫

現在位置: 首頁向右箭頭 瀏覽服務向右箭頭 詳細資料
:::
資料類型 學位論文 
主要題名 關西鎮共同天線早期拓展之研究:業者生命史的觀點 
作者 林美玲 
出版日期 1997 
中文摘要 本研究從社會型塑的觀點出發,說明社會因素(如人際互動,消費者使用等)對共同天線該項傳播科技發展的影響.本文以"商品"概念作為分析的途徑,並提出一個業者天線服務概念的參考架構模式,將天線系統的發展區分成三個階段.並以業者經營共同天線的實際經歷,說明天線服務商品概念的轉變.最後,本文從經濟文化面及科技的社會型塑觀點提出天線商品概念轉變的解釋.從商品的概念分析可以發現"共同天線"不論在形式或內涵上,從三家無線電視臺的概念到後來三台以外頻道節目的產生,歷經了重大變化.而早期業者與居民對"天線"(服務)的模糊概念及深具人情與彈性的收費行為,也可以作為今日有線電視明確交易模式的對照. 
英文摘要 From the viewpoint of social shaping of technology, this paper makes discussions on the social force(e.g., huamn interactions and uses of consumers)that influence the development of "CATV" in that community.The concept of commodity is used as an analyzing method; also, a model that combines the frames of reference towards the 3 stages of development of "CATV" is presented. Later, the operator's personal "CATV" maintaining experiences are portrayed. Finally,this paper makes its explanations on the changing commodity concept of antenna services from the economic and cultural perspectives. From the concept of commodity, we find CATV had gone through a great change from the concept of thw3 wireless TV station programs to that of programs else,both in form or in content. Besides, the vague concept towards "antenna services" and the flexible charging model between the operator and the inhabitants maywell give a comparison to the CATV systems which have distinct exchanging models today. From the viewpoint of economic- cultural aspect, the decline of the CATV may have relationships with the changing environment from the agricultural society with highly human interaction to the industrialized society. 
出版者 國立交通大學傳播研究所 
出版地 新竹縣 
關鍵詞 新竹縣;關西鎮;電視;共同天線;生命史