This research is based on Fishbein's theory of reasoned action to study the adolescents' buying intention toward the 50c.c. scooters. Using questionnaires as research instrument and taking three-stage sampling procedure, the author acquires 403 valid sample points. All Data are processed with the SAS/STAT software packages in which statistical methods such as frequency distribution, correlation analysis, Chi-square test, and multiple regression are applied.
