| 英文摘要 |
Using the CHCIP’s promotion program as a case study, this research explores the pivotal factors influencing the decisions of Taiwan-based firms in the mainland on their planning to invest in Taiwan. The author hopes that the results of the study will be useful for CHCIP’s promotion efforts. Being an exploratory and qualitative research, the study uses depth interview as an instrument for analysis. The data collected from the interviews are used to analyze the intentions of the Taiwan-based firms in the mainland in terms of investing at CHCIP under CHCIP’s current situation. This research also identifies the crucial factors affecting these firm’s CHCIP investment plans. |
