| 英文摘要 |
The main focus of this study is to discuss the concrete mode of marketing strategy in international hotel for tourism. Traditional literature concerning this issue focuses mainly on customer satisfaction, quality of service or catering, which utilizes questionnaires for quantitative analysis. Qualitative analysis by interviewing individuals in a profound way is of minority in discussing the marketing strategy in international hotel for tourism. This study aims to discuss what the key factors to success or failure are in marketing strategy by international hotel for tourism under a competitive market environment. |
